Supplement Facts

Contains no: salt, starch, yeast, wheat, gluten, corn, or preservatives.

Ingredients: Cross-Flow Microfiltered Whey Protein Isolate (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides), Fructose, Natural Flavors, Xanthan Gum, Sea Salt, Lecithin and Stevia rebaudiana Herbal Extract. Contains MILK derivative.

 
What is Whey Protein and how is it processed?

Whey is a natural byproduct from the cheese-making industry. It is the liquid that remains when the solids in milk are pressed together to form cheese. This liquid is then filtered and purified into a powder that is high in quality protein but free of fat and lactose (milk sugar). Because of the nature of whey, the purification process is a low-heat, spray-dry method that does not use any solvents.

Quite simply, Whey Protein builds lean body mass by helping to increase your body’s production of muscle protein, which is especially important after intense workouts. Hence its classification as a sports supplement.

It appears you have three different types of Whey Protein. What is the difference?

NOW's® three different types of Whey Protein are formulated to provide anyone, from the weekend warrior to the most serious athlete, with a "whey" that's perfect for their fitness level.

Our Economy formula is predominantly whey concentrate, which has a slightly different nutrient profile than the isolate form (detailed below) and provides about 16-17 grams of protein per serving. It's ideal for the casual fitness enthusiast.

Our premium quality blend contains a mixture of whey concentrates and whey isolates, with higher levels of whey isolate, and more protein per serving (20 grams). For anyone serious about their fitness this is a great choice.

Our pure Whey Isolate yields more protein with less fat and carbohydrates than concentrates and is considered the highest quality whey protein currently available. Whey Isolate has a high concentration of branched-chain amino acids (BCAA's), which aid protein synthesis. It's naturally low in carbohydrates and contains over 90% protein, compared to 80% for many concentrates and 6.25% for milk. Our Whey Isolates are instantized for easy mixing in milk or water. For athletes on high protein regimens and for those agressively seeking to build muscle NOW Whey Isolate is the way to go!

“It is a flame which sinks for lack of fuel…”
- Pierre Corneille

Athletes are one of the most unique breeds of life roaming the earth.  On the surface, their traits are simple; sweat beaded foreheads, high-tech stop watches, chiseled  physiques, running shoes, corporately endorsed attire, etc.  But when you take just a moment to peer into what really makes an athlete an athlete, it’s becomes easy to see what sets them apart. 

From bikers to bodybuilders, sprinters to swimmers, athletes epitomize what it means to be alive.  These modern day, physically motivated warriors thrive on personal achievement, lament the thought of failure and in the process, subject their bodies to immeasurable amounts of pain and exhaustion.  But these aren’t just traits to an athlete – they’re prerequisites.

When you consider the enormous nutritional needs of the average busy adult, then and only then, can you begin to appreciate what the most physically active individuals require in order to succeed.  And while these needs vary from sport to sport and lifestyle to lifestyle, there’s simply no denying their never-ending need to fuel, refuel and repeat.  So whether you’re just starting out, or make it your life’s work, here are a few ways to get the most out of your training. 

Essential Electrolytes

Every human being is at the mercy of their diet to provide them with a solid foundation of nutrients.  This is especially true in the case of endurance athletes, bodybuilders and other adrenaline-seeking competitors.  During intense physical training, the body calls upon its reserve of electrolytes such as potassium, magnesium, calcium and sodium to provide the spark needed for increased respiration, muscle contractions, nerve impulses and countless other functions.

A well-stocked cellular arsenal of these nutrients can ultimately lead to greater levels of sustained endurance, muscular strength and mental clarity.  Deprivation, on the other hand, is an invitation for disaster.  When the body is pushed to extremes, but unable to locate what it needs, it becomes prone to fatigue, cramping, nausea and headaches.  Not to mention, last place. Products such as Carbo Gain and ZMA can provide a solid base of nutrients.  (See reverse for detailed specifications).

Protein for Optimal Performance

Sending a frail, malnourished warrior into battle is the biological equivalent of trying to win the Daytona 500 on a set of roller-skates.  Under no circumstances should this be attempted.  Though popularized by bodybuilders, protein supplementation is imperative for athletes at every stage and skill set.  Its role in muscular development still accounts for its unceasing popularity, though many users don’t realize that protein has many other responsibilities.    

As one of the body’s key structural building-blocks, the amino acids in protein are actively involved in the repair and development of muscle fibers, hormone, antibodies and enzymes – each one vital to the success of any hard working athlete.  Over the past 10 years or so, the science of isolating and manufacturing protein supplements has advanced far beyond what anyone could have possibly predicted.  Today’s products are very pleasant tasting, highly bioavailable (easy to absorb), nutritionally optimized and available in a number of different flavors.

The Edge

If you consider yourself a serious, competition-minded athlete, you already know how important the “edge” is when it comes to your success.  Regardless of whether it’s shaving a second off your personal best, squeezing out one more rep on the bench, or bumping up your batting average by just a tenth of a point, the difference between achieving first place and an honorable mention may be a simple as knowing what specialty nutrients can make it so.

Thanks to impressive advances in the science of sports nutrition, there are plenty to choose from these days.  Creatine monohydrate, for example, helps foster the production of adenosine triphosphate (ATP), a mitochondrial chemical that makes it possible to store, produce and use energy for muscular contractions.  Another, branched chain amino acids (BCAA), help increase protein synthesis by promoting anabolic balance by preventing the catabolism that typically occurs during intense training.  Pyruvate, a unique pairing of calcium and pyruvic acid, helps facilitate the transfer of glucose from the bloodstream into muscles where it supports the production of metabolic energy.

When it comes to fueling your body with the nutrients and compounds it needs to perform at its pinnacle, quality takes top priority.  Purchasing a line of supplements based on the allure of the label won’t do a thing for your ability to improve, physically.  In fact, it may end up costing you more than just money in the long run.