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NAD by NOW Foods - Vitamins 60 Vegetarian Lozenges
Naturally Increases the Brain's Dopamine Levels*
Our Price: $12.14 Retail Price: $19.98 You Save: $7.84 each, a 39% Savings! | 
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NAD complex by NOW’s is a highly effective and genuinely unique form of Vitamin B-3 that shares many of the same qualities as NADH at a fraction of the cost. In addition to its mood enhancing properties, NAD is being studied with regards to its positive effects on naturally increasing the brain’s levels of dopamine, a neurotransmitter essential to brain health as we age.*
Vitamin B-3 (niacin) is widely regarded as one of the most effective nutrients in elevating mood, overcoming moderate depression and fighting the effects of fatigue.*
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Supplement Facts
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| One (1) Vegetarian Lozenge Contains: |
Amount Per Serving |
Niacin (niacinamide) | 4 mg |
| NAD (ß Nicotinamide Adenine Dinucleotide) | 25 mg |
Stevia rebaudiana Leaf Extract (90% Steviosides) | 2.5 mg |
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| Sorbitol, Natural Lemon-Lime Flavor, Maltodextrin, Magnesium Stearate (vegetable source), Citric Acid, Cellulose, Contains no salt, yeast, wheat, gluten, soy, milk or egg. No artificial flavors or colors are added to this product. |
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| As a dietary supplement, chew one (1) lozenge, one to two times (1-2x) daily or as needed. |
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| B Vitamin, Vitamin |
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| Burnout, Memory Loss, Metabolism |
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| Adrenal, Brain Chemistry, Cellular Function |
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| Manic, Ruminations, Sadness |
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What is NAD or NAD(H)? NAD is the abbreviation used for Nicotinamide Adenine Dinucleotide, the biologically active coenzyme form of vitamin B3 (Niacinamide). NAD is the oxidized form of coenzyme B3 that acts as a hydrogen (H) acceptor, while NAD(H) (known as NADH) is the reduced form that donates hydrogen as part of the Krebs’ Citric Acid Cycle (KCAC) and Electron Transport Side Chain (ETSC). NADH is a complex molecule comprised of vitamin B3, ribose, a mineral compound called a phosphate group and another compound called adenine nucleotide that can be made in the liver and other cells. NAD and NADH can each be converted back-and-forth into the other form many times during the body’s energy production cycles. They are both involved in transferring electron pairs (energy “sparks”) during energy transfer reactions within the cell. Chemical energy in the form of ATP (Adenosine Tri-Phosphate) is produced in this cycle. What does NAD or NAD(H) do? NADH is necessary to oxidize (burn) all foods, such as sugars, fats and proteins. NAD and NADH are considered to be important coenzymes needed to produce the energy necessary to sustain life. What does the research say about NAD? NAD’s reduced form (NADH) has been studied as a way to increase natural dopamine production to maintain healthy levels. Supplementing with NAD also may spare tryptophan in the body from being used for NADH production, making this essential amino acid more available for the production of the neurotransmitter serotonin. A deficiency in serotonin may be associated with certain mood problems. NADH is the first of five enzyme complexes of the Electron Transport Chain (hence the name Coenzyme 1), by means of which significant amounts of ATP for the body and brain’s energy needs is manufactured. The human brain must produce and use approximately 20% of the bodies ATP for energy. NAD also serves as an activator of other enzymes - like alcohol dehydrogenase and acetaldehyde dehydrogenase - that are needed to process alcohol into carbon dioxide and water. NAD is stable at a lower pH than NADH, and so can resist being broken down by stomach acid, unlike NADH |
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Why take vitamin and mineral supplements? Supplements may help healthy people for a number of reasons. They can help prevent vitamin and mineral deficiencies when the diet is not adequate to provide all necessary nutrients. They can also provide amounts of nutrients larger than the diet can provide. Larger amounts of some nutrients may help to protect against future disease.* |
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Raw Materials Superior supplements begin with superior raw materials. As the foundation that supports our line of quality products, NOW tests raw materials for contaminants, heavy metals, pesticides and fillers. Our philosophy remains unfaltering; we always start with the purest, freshest raw materials to ensure that the finished product is the best it can be. By partnering with some of the most trusted names in the industry including Lonza, PL Thomas, Cyanotech, Inter-Health, Hoffman LaRoche, Sabinsa and others, NOW is proud to provide unadulterated natural products that are safe, potent and true to their claim. -
Natural Ingredients -
Mad Cow Free -
Growth Hormone Free -
Exacting Heavy Metal and Pesticide Specifications -
Pure, Fresh Raw Materials, Always Good Manufacturing Practices NOW's commitment to Good Manufacturing Practice (GMP) is evident in everything we do. As one of the first companies to receive GMP certification from the NNFA, in addition to being one of the very few to maintain a consistent 'A' rating, we've remained steadfast in our commitment to good manufacturing practices. Our clean, controlled and technologically advanced production facility is regularly inspected by the Food and Drug Administration, and has been certified organic by Quality Assurance International. - Longstanding NNFA GMP "A" Rating
- FDA Inspected
- Organic Certification by QAI
- Clean, Modern, Controlled Production Facility
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| Enjoy easy-to-read research from NOW Foods e-newsletter Vitamins, Minerals & Herbs section. |
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Our Price: $12.14 Retail Price: $19.98 You Save: $7.84 each, a 39% Savings! |

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