Supplement Facts

Calcium Ascorbate is a buffered salt (mineral) form of the water-soluble antioxidant Vitamin C (ascorbic acid). Calcium is reacted with ascorbic acid to buffer the acidic nature of this vitamin, making it more gentle for the special needs of those who may have a sensitive gastrointestinal tract. The pH of this buffered mineral Ascorbate is approximately 6.8—7.4 as compared to ascorbic acid that is about a pH of 2.5. Calcium Ascorbate provides approximately 10% elemental calcium.

What does Calcium Ascorbate do?

Ascorbate (vitamin C) is a reducing sugar (has a reactive ene-diol structure) that is involved in biochemical processes such as hydroxylation of proline and lysine utilized in the formation of collagen and healthy connective tissue. A deficiency in Ascorbate results in a disease called scurvy which manifests as weakened collagen fibers, rotting teeth, delayed healing and open sores on the skin. Ascorbate is involved in many other vital functions such as the mobilization of iron, stimulation of immune system and as an anti-oxidant for scavenging of reactive free radicals.

Is this a necessary vitamin or can our bodies make enough to satisfy our needs?

Many plants and animals do not need to consume foods high in ascorbic acid to meet their need for Vitamin C because they are genetically programmed to produce enzymes that convert glucose into ascorbic acid. Unfortunately humans have only 3 of the 4 enzymes necessary for internal production of ascorbic acid, therefore we must satisfy our physical needs for this important vitamin through our intake of foods rich in vitamin C and/or take a good supplement.

Why are there color variations in your different Vitamin C products, and are they safe to take?

Most natural Vitamin C products vary in color from batch to batch and bottle to bottle. There are normally variations in the color of the raw material used during manufacturing, which is a normal occurrence. This is due to natural color variations in the source of the Vitamin C – generally, you will find C supplements to range in color from a light tan color to a light gray color.

Over the course of the shelf-life of a Vitamin C supplement, oxidation can cause a slight change in color, so you may find the light tan C-1000 you bought has changed to a darker tan six months later. This is a normal occurrence, and the product is safe to use up until the expiration date, and even beyond. NOW® is generally conservative with expiration dates, so a Vitamin C product is still safe after the date, it just may not be as effective due to oxidation.

Vitamin C (ascorbic acid) is unquestionably one of life’s most important nutrients. Everyday we unknowing rely on it to help protect cells, produce energy, repair tissue and replenish lost electrolytes. Ironically, humans are just one of a handful of living creatures unable to produce our own supply of this vital nutrient. In fact, your dog can naturally manufacture upwards of ten times the amount of vitamin C that you might obtain in an entire day from food.

To make matters worse, vitamin C can be a terribly stubborn nutrient. Not only are we incapable of producing it, but getting adequate amounts from the diet is a task all in itself. Today’s typical diet has become just that, typical. The convenience of fast food, sodium-rich snacks and over-processed heart bombs has reduced our once healthy society to a scrambling cluster of time-pressed professionals who’ve somehow forgotten what it’s like to actually prepare balanced, nutritious meals. This makes obtaining the nutrients we so desperately need, next to impossible.

As if that wasn’t enough, vitamin C has a short halflife. Half lives measure the amount of time that it takes for one-half of a nutrient to be depleted from the bloodstream. In the case of vitamin C, it has a half life of just 30 minutes. For the sake of argument, let’s assume that your 7:00 AM breakfast includes an orange that contains a modest 70 mg of vitamin C. By 8:00, you’re left with only 35 mg. By 9:00, a mere 17 mg. And by the time lunch rolls around, you’ll be lucky to have any vitamin C in your system at all.

This should be of great concern to anyone who doesn’t carry a bushel of oranges around at all times.Because aside from the fact that the body rapidlydepletes its reserve of vitamin C, it also depends onwhat remains to carry out an long list of biologicaltasks. When it’s not there, everything suffers - energy,metabolism, immune response, cartilage integrity and so on.

So how does one contend with this taxing concoctionof unceasing stress, high-throttle lifestyle, endless toxins and pathetic dietary habits? It’s actually much simpler than you might imagine. Thanks to new technology in the nutritional sciences, getting the C you need no longer requires carrying around bottles of capsules or huge sacks of fruit.

Effer-C™ from NOW® is an effervescent vitamin C unlike any other, and was designed to quickly replenish the vital electrolytes needed to keep you running strong. With a nutritional profile superior to other fizzy C drinks, a taste that won hands-down in blind tests and an exceptional grade of ascorbic acid, Effer-C™ is clearly the smart choice.

Vitamin C

Starting with a exceptional grade of Vitamin C was the first step in formulating this superior drink. Fueled by 1000 mg of highly absorbable, gentle vitamin C, you can be assured that you’re getting enough C to keep you tip-top for hours. By utilizing a buffered, non-acidic vitamin C, Effer-C offers fast assimilation to boost energy and restore vital electrolytes without causing gastric irritation.

B-Complex

Busy lifestyles rob you of so much more than just time. Physical stress and mental anxiety can drain even the healthiest individuals of energy producing, mood supporting B vitamins. As these reserves diminish, so does the ability to stay motivated, focused, patient, responsive and energetic. Effer-C™ is bursting with a full B profile that contains as much as two times the amount of certain B-vitamins found in other brands.

Calcium/Magnesium

Calcium and magnesium have become synonymous with strong, healthy bones. Aside from their structural supporting properties, these two minerals work synergistically to help support the body’s adenosine triphosphate (ATP) energy reserves. Individually, magnesium is present in virtually every human biological process. Many of today’s most common elements (alcohol, fluoride, processed foods) can hinder your ability to retain optimal levels of this vital nutrient. Effer-C™ brings them right back!

Chromium

This essential trace mineral is a primary component in the synthesis of fats, carbohydrates and proteins. Chromium also has a direct influence on the efficacy of our metabolism, in addition to how well we use glucose. Even a slight deficiency in chromium can result in fatigue, anxiety and glucose intolerance. Effer-C™ contains 20 mcg of chromium - more than even the most popular effervescent C supplement.

Anti-oxidants

Part of what makes Effer-C™ so effective is its unique antioxidant profile. By adding more alpha lipoic acid (ALA) than similar competing products, in addition to 5 mg of CoQ10 and zinc, Effer-C™ provides powerful protection against harmful, cell damaging free radicals.

If you haven’t experienced the nutritional rush that Effer-C™ delivers, you don’t know what you’re missing. NOW makes it easier than ever to stay energized and fully replenished throughout the day, during workouts and even on the road. Available in four delicious flavors (orange, lemonlime, raspberry and cranberry Effer-C™ is a simple and effective way to maintain high levels of vitamin C and unlock the energy that’s just waiting within.

Why take vitamin and mineral supplements? Supplements may help healthy people for a number of reasons. They can help prevent vitamin and mineral deficiencies when the diet is not adequate to provide all necessary nutrients. They can also provide amounts of nutrients larger than the diet can provide. Larger amounts of some nutrients may help to protect against future disease.*